White Rose Creative Media
Strategicmarketingfor brands ready to grow with intention.
White Rose Creative Media is a woman-owned marketing consultancy specializing in brand development, digital strategy, media planning, and content production. We partner with ambitious brands across industries to turn smart strategy into measurable growth.
Smart strategy. Beautiful execution. No fluff.
White Rose Creative Media was founded to help brands cut through noise and grow with clarity. We blend data-driven strategy with creative instinct to build brands that connect, convert, and scale.
We are a small, senior-level team working across South Florida and Chicago, collaborating closely with our clients as true partners. No bloated processes. No one-size-fits-all playbooks. Just thoughtful strategy, strong creative, and results you can actually see.
If there's a challenge you're facing and it's not listed here, let's talk about it. We love solving problems that do not come with a template.
Meet Michelle White
Founder & Principal Strategist
Michelle White is the founder of White Rose Creative Media and a marketing strategist with a deep background in analytics, media, and brand growth.
She holds a Master's degree in Marketing Analytics and Insights from Penn State and has been working in the advertising and marketing industry since 2017. Her experience spans brand development, media strategy, digital performance, and demand generation across a variety of industries.
Michelle believes great marketing lives at the intersection of data, creativity, and human behavior. She brings curiosity, clarity, and just enough sass to make the work both effective and enjoyable.
What we do
We build marketing ecosystems that grow with your business.
•Brand Development
We help brands define who they are, what they stand for, and how they show up consistently across every touchpoint.
Includes brand positioning, messaging, voice, and visual direction.
•Website Strategy and Development
Your website should work as hard as you do.
We create strategic, conversion-focused websites designed to support growth, not just look pretty.
•Social Media Strategy and Management
We develop thoughtful social strategies that build brand presence, drive engagement, and support larger business goals.
Content, calendars, and performance driven decision making included.
•SEO and SEM
From organic search to paid media, we help brands get found and stay competitive.
Strategy, execution, optimization, and reporting with clarity.
•Media Planning and Buying
Digital and traditional media buying with intention.
We focus on reaching the right audience, in the right place, at the right time.
•Demand Generation
We build systems that attract, nurture, and convert leads.
Campaign strategy, funnels, content, and performance measurement all working together.
•Content Production
Strong brands tell strong stories.
We produce content that feels elevated, intentional, and aligned with your brand across digital, social, and experiential channels.
Do not see what you need listed here? Let's talk. We love building custom solutions.
Industries and clients
We work with brands across a variety of industries, partnering with founders, marketing teams, and leadership to support growth at every stage.
Current Clients
Our approach
Strategy first, always
Senior-level thinking, hands-on execution
Data-informed decisions without losing creativity
Honest communication and true collaboration
Marketing that looks good and performs even better
The people behind the work
White Rose Creative Media is built by a small, senior-level team of strategists, creatives, and specialists who collaborate closely with our clients. As we grow, we continue to add thoughtful, talented partners who share our approach to smart strategy, strong execution, and honest collaboration.
Michelle White
Founder and Principal Strategist
Strategic lead across brand development, analytics, media, and growth initiatives. Master's in Marketing Analytics and Insights from Penn State. Advertising industry experience since 2017.
Rosie
Chief Paw Officer
Executive team member providing strategic oversight, morale support, and quality assurance for all team activities. Specializes in team motivation and ensuring work-life balance.
We intentionally stay lean and agile, building custom teams around each client's needs rather than forcing a rigid structure.
Interested in working together?
We collaborate with independent creatives and specialists. Reach out to learn more.
Let's build something that works
Whether you are launching something new, refining what already exists, or trying to scale smarter, we would love to learn more about your goals.